20 December 2024

Lawaseq predicts flexo to remain dominant technology

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One of Saudi Arabia’s leading printing companies is looking ahead to significant business growth in the Kingdom.

Label supplier Lawaseq is very upbeat about the coming decade for the printing and packaging industry in Saudi Arabia. 

In an interview with Gulf Print & Pack, CEO of Lawaseq, Asem AlFayez explained: “The emergence of positive initiatives such as Vision 2030 in the shorter term and the 2034 World Cup in the longer term, provide the perfect combination for sustained business growth in Saudi Arabia, across the broad business spectrum. With the packaging and label sector well-positioned to take advantage of the significant opportunities for business development, which will inevitably follow, despite the current fierce competition, which has impacted margins significantly.”

Founded in 1990 in Riyadh, Lawaseq aims at becoming a leading printing and packaging company in Saudi Arabia.  They have been taking significant strides towards expanding their operations.  Alfayez added: “Being market leaders in our field for over 25 years, we have decided to invest for growth. In 2018, we inaugurated our new, state-of-the-art production facility in Riyadh, with a compliant Quality Management System, meeting ISO 9001:2015 requirements, operating across an area of 12,500 sq/m, a sizeable proportion of which is available for new business development.”
 
 Lawaseq’s product range include labels, RFID tags, label printers, ribbon, IML, printed packaging tapes, printed sticky note, and A4 label paper. They supply to a range of sectors from foods and beverages, household, personal care, pharmaceuticals, as well as oil and chemical industries.
Sharing insight about the technology of the future, Alfayez opined: “Within such a positive, growth orientated environment, we believe that flexo will continue to be the dominant technology in packaging and label production, thanks to current enhancements in printing plates and UV curing. We are well-placed to exploit the emerging opportunities, not only at home but also in the export markets, both within the Gulf region and further afield.”
 
Adding perspective, Marcus Doo, Managing Partner, Mood Group Recruitment Ltd (UK) said: “What we have been observing is increased interest in the Saudi market from businesses in the surrounding area, particularly UAE and Bahrain. Print and packaging service providers are making acquisitions or expanding into the Kingdom by setting up either branch offices or manufacturing bases. There has been considerable interest for sustainable or fiber-based packaging as an alternative to plastic packaging, and movements in the direction of paper, glass or recycled plastics.” 

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